Movie “One Flew Over the Cuckoo’s Nest” Essay

breastfeed Ratched Thats okay, harbor Pilbo. If Mr. McMurphy does non want to take his medicine, we will just put wholeness across to arrange for him to have it close to former(a) way, although I dont think hed like it in truth much.In the movie, although most of the patients argon not chronics (committed forcibly), nobody perpetually leaves to establish their autonomy. obtain Ratched, under the guise of a counselor interested in helping them to overcome their problems and establish independence, actually usages implicit and explicit measures to bottle up them and keep them captive in a de facto dictatorship. One of the ways to keep the patients docile and puerile is exemplified in the foregoing dialogue. The ingestion of pills indicates an oral fixation and an inability to progress to the proper phallic stage. Even if the pills are not the catalyst of the arrested development, and their neuroses are the result of arrested development that preceded their admission to the hospital, the pills preclude any possibility of better their problems.McMurphy, who is the quintessential consistation of democracy and rugged individualism, has no such problems. However, in an adjudicate to control him, Ratched threatens to forcibly insert the pill into his body rectally. Such an action, if completed, would lay out a regress to the anal stage,successfully removing him from the world writ large and the Law of the Father. Luckily, McMurphy feigns swallowing the pill to appease her, and thus spits in out. 2 incidents that support psychoanalytic readingBilly Bibbitt is a stuttering, virginal, thirty-year old boy child. His inability to establish solidarity with anyone, especially of the opposite sex, and his profound difficulty articulating himself, show an inability to successfully show the Symbolic realm and establish a name for himself. He is strikingly similar, in many ways, to the monster in Frankenstein. However, towards the end of the movie, he is wheeled in a wheelchair into an isolated room, where he has sex with a strumpet. As he sits in the wheelchair, he is ill, malignant to gild, a squeeze outcer who has been successfully removed.However, after coitus, he give outs confident, holding his head high, laughing, and most importantly, he does not stutter. Nurse Ratched asks him if he is ashamed of what he did. He says, No, Im not as eloquently as an ambassador. Unfortunately, Ratched threatens to tell his m some other, which once again removes him from the Symbolic realm, forcing him to stutter again, losing the linguistic facility he required. It is too much for him to bear. He kills himself.Charlie Cheswick, an insecure neurotic, becomes enraged, overtly contest Nurse Ratched when she hides his cigarettes. Inspired by McMurphy and his democratic, paternalistic ideals, he begins to see the cigarettes as a phallic symbol, his absent father, desperately attempting to return to the imaginary stage so that he can accept his fathe rs dominance, disabuse himself of an overwhelming need for his mother, and enter the Symbolic realm, thereby gaining his autonomy. Unfortunately, Ratched and the sadistic orderlies put an end to his blah ranting, and he is led away, crying, to receive electro-shock therapy. LInterpretation of one character using psychoanalysisMartini, played by Danny Devito, not only has a unproblematic physicality, buthas a puerile affect as well. He does not speak throughout the whole film, except for non-sequiturs and sibilant and monosyllabic utterances in solvent to McMurphys remarks and always has an innocent smile on his face, oblivious to the reputeing of language (he cannot check McMurphys explanations of how to play cards). This shows an inability to escape the imaginary realm, as he is not able to successfully construct meaning with others.However, towards the end of the movie, after all of the patients reveled in bacchanalian bliss, Nurse Ratched asks him to pick up her marked-up c ap, which lay on the floor. He understands her and, smiling, carries out her order. He may not be able to understand the Law of the Father, but he can understand Ratcheds language (the signifier) and the thing that it signifies (oppression that relegates him to eternal childhood).Themes and Issues** McMurphy (Law of the Father) versus Ratched (the maternal thing and object a which the patients are seeking, but can never recover. However, the faade of possibly grasp it Ratched strings them along- keeps them hostage).** Taciturnity versus fluencySymbols** Cigarettes are symbolic of the phallus** Pornographic playing cards, which can possibly be symbolic of a mother figure, are here used (I conceptualize) to stimulate sexual desire in an attempt to draw the patients towards the Symbolic realm).** Pills are symbolic of an oral fixation.** Wheelchair is symbolic of paralysis (stifled by Ratcheds dictates), but when Billy Bibbitt falls out of the wheelchair, into the arms of a woman, R atcheds control is vitiated.Why I believe in this readingBecause rational illness, or the perception of psychogenic illness, is the focus of the movie, psychoanalytic criticism is perhaps the best critical possible action to analyze the themes and characters. The aberrant behavior manifested by the patients can easily be explained using the imaginary and symbolic realms, and metaphoric connections can be drawn, as the heading symbols shows. This is not only an easy and productive theory to use for this movie, but one which yields (I believe) truthful explanations.Reader ResponseTextual PassageBut Doc, she was fifteen years old, going on thirty-five, Doc, and, uh, she told me she was eighteen and she was, uh, very willing, you k flat what I meanI practically had to take to sewin my pants shut. But, uh between you and me, uh, she might have been fifteen, but when you get that little red best right up there in front of ya, I dont think its crazy at all now and I dont think you do e itherNo man alive could resist that, and thats why I got into jail to begin with. And now theyre telling me Im crazy over here because I dont sit there like a fiendish vegetable. Dont make a bit of sense to me. If thats whats bein crazy is, then Im senseless, out of it, gone-d let-the-road, wacko. But no more, no less, thats it.In the foregoing passage, McMurphy defends his sanity with an apology that would be difficult for anyone in society to disagree with. He portrays the female as the lustful one, so interested in satisfying her sexual desires that she prevaricates about her age to copulate with the unsuspecting McMurphy. He portrays himself as the all-American male, respectful of women, yet having a significant libido, ready, willing, and able to cleave the beaver at a moments notice. J He becomes the victim when he ascertains her true age, and derides the system for questioning his mental health for acting as any other man would in his situation. He concludes his defense w ith verbalirony, acerbically vociferating that if such behavior is abnormal, then he is therefore the king of craziness.Two incidents that support reader-responseMcMurphy knows that the others are not crazy, and although he may not be able to articulate it, knows that they are all being governed by an autocrat with no interest but self-interest. In an effort to overcome the totalitarian regime, he knows he must win the other patients over to his side. To become victorious over Nurse Ratched, he feigns watching the World Series, creating his own game, a game which is a foundation of democratic ideals, as American as apple-pie. Nurse Ratched looks on in disbelief and rage as the patients, usually reticent and phlegmatic, become excited and happy, buying into McMurphys ideals. She immediately importunes them to stop, but as the scene ends, they continue their revelry. It appears that McMurphy has the upper- hand.The movie takes place in the 1960s, when racism was still prevalent. It is important to note that all of the patients are livid, yet feeble, and all of the orderlies, a low job, are black, yet dominate the patients throughout the movie. Not only do they physically control the patients, but also are mentally and emotionally healthier, and they have more freedom (they listen to the World Series, while the patients cannot). Perhaps even implicitly, the director is advocating equal rights for African Americans, or perhaps even insinuating that blacks are higher-ranking to whites. However, since they must answer to those in charge (who are also white) the latter theory does not seem plausible. The director most likely wants to show how powerless the mentally ill truly are, to be controlled by people who were subjugated and kept in bondage for hundreds of years. They are truly the dregs of society.Interpretation of one character using reader-responseAlthough Chief Bromden seems to be more powerless than McMurphy throughout most of the film, it is he who sur vives and escapes into the world writlarge at the movies end. Bromden has intrinsic strength, but is unable to find it throughout most of the movie because it is concealed by a hatred for the world (fostered by his fathers alcoholism). However, he buys into McMurphys democratic ideals, his vision of freedom, and desires to break free from the bondage and begin a life full of promise. Unfortunately, he is forced to do it unsocial because McMurphy, who appears to be so powerful throughout the entire film, is only affecting interest in freedom. He knows that he is a pariah, and desires to be incarcerated to escape the inconvenience oneself of the world. He lies to himself and to others when he spreads his vision of autonomy.He has several chances to escape to freedom during the movie, but forsakes them in favor of wild antics. However, intractability and totalitarianism do not mix. His obstreperous antics and unwillingness to escape from his subjugation cause his demise. After he is lobotomized, and Bromden understands McMurphy will never be free, he knows that he can never be free unless he escapes from the institution. Hanging on to the ideals of democracy, which he now firmly believes in, he knows he must be strong enough to accomplish the breathing in that McMurphy could not fulfill. He suffocates McMurphy so that he can enjoy freedom after all, and then uses brute strength to experience a freedom of his own as he throws the fountain, which McMurphy could not lift, through the window). It appears that Bromden is the stronger of the two after all, and McMurphys strength was always artificial. He was not able to change any of the other patients with his worldview, but it appears verisimilitude can have positive effects after all. Where is Chief Bromden now, I wonder?Themes/Issues** Democracy versus totalitarianism**Perception versus candor** Black versus white** Femininity versus masculinity**Criminality versus insanity** Nature versus nurture** Social cons tructs and identity formationSymbols** Music symbolizes regimentation and control** Sex symbolizes freedom** Race, affect, cognitive development, gender, and mental stability symbolize stratification.** Mental facility symbolizes a microcosm with the macrocosm, which is directly antithetical to the ideals the macrocosm embraces rationing of personal effects, bedtimes, facilitated and monitored conversations, etc.** Choice symbolizes the taboo.Why I believe in this readingWithout reader response, subjectivity cannot exist. When myriad ways of looking at the world do not exist, provincialism ensues, and eventually a maniac(predicate) like Nurse Ratched may govern us all. J To preclude myopia and societal malignancies (racism, classism, chauvinism, and other biases), it is necessary to view texts, and by texts I mean everything society that can be analyzed, as objectively as possibly, analyzing them from many perspectives. I am grateful to have the ability to use my mind to attempt t o develop solutions to the ills of the world, because some people live in worlds that preclude them from using their minds to seek justice for themselves and others. Nurse Ratcheds must be thwarted in the lead they establish powerFeminist ApproachTextual PassageNurse Ratched Why did you ask that girl to marry you Billy?Billy I, I, I, loved her Nurse Ratched.Nurse Ratched Why didnt you tell your mother about it? Your mother told me you didnt tell her.Billy Bibbitt ( He is silent and hangs his head in shame).Charlie Cheswick (Fearfully and hesitantly) Nurse Ratched, let me ask you a question.Nurse Ratched (Angered, with fire in her eyes, affecting concern) Go ahead, Mr. Cheswick.Charlie Cheswick Nurse Ratched, cant you see hes uncomfortable. I mean, if he doesnt want to talk, cant we just go on to some new employment.Nurse Ratched ( Impatiently and caustically, verging on a diatribe) The business of this meeting, Mr. Cheswick, is therapyWhile it might appear that Nurse Ratched is ge nuinely concerned about Billy at first glance, after further examination it is unmistakable, from this discourse and other interlocution throughout the movie, that she has deep seated sexual problems and loathes men, hatred that may be the product of inequalities or abuse that she has experienced at the hands of men. While liberal men should not have to apprise their parents of relationships with the opposite sex, Nurse Ratched thinks it is imperative. She is remembering promises of fidelity from sweet-talking Lotharios, men who proposed marriage, but did so clandestinely, all in an effort to use her for sexual pleasureShe loves Billys inability to articulate himself, because hecannot flatter women with lies, and break their hearts, as men broke hers. She values men who are close to their mothers because such relationships are built on trust and innocence. Those who keep secrets can conspire to hurt others for their own selfish gain. Mothers hate that When she attempts to counsel Billy, she does so from a personal bias, even if she does not see it. In an effort to assuage her own pain, and the oppression of all women in society, she destroys Billys self-image, emasculating him, qualification him as powerless as she is.Interpretation of Mildred Ratched using feminist criticismMildred Ratched shows a desire, a compulsion really, to completely control every man on the ward throughout the entire movie. She knows she cannot establish such power with completely healthy men, so she cherishes her time at the ward (if one is on the qui vive during the movie, it is apparent that she comes when the sun just rises and leaves when it is dark shes a fanatic). She is attempting to create her own world, one where she is completely in charge, and the tyrannous ideologies of a patriarchal society become a de facto fiction. Almost all of the men are taciturn, or when they do speak, the language is fragmented and uncertain. Her language is omnipresent and omnipotent, superse ding and threatening to completely nullify the language of the outside world. When McMurphy, an intractable democratic ideologue with glib on his tongue and subversion on his mind comes to the facility, her own suppression becomes a reality once again, and she knows she must fight until she tames this wild beast.Although McMurphy proves to be a formidable foe, she defeats him in the end, proving that a womans language can defeat the oppressive language of men when the two collide, and that others will still accept it after the battle is over. It is interesting that a male, Chief Bromden, who is thoroughly emasculated throughout the entire movie, has to generate the strength to escape from feminine language to enter the masculine language of the world writ large. It is NO LONGER the world writ large. Nurse Ratcheds world has turned into the macrocosm, and everywhere else is just a microcosm, only tangentially connected to reality proper, a reality that the virtuous Nurse Ratched cre ates.Two incidents that support this kind of readingI have already covered a lot, so I will give two brief examples. Randall McMurphy says Theyve been bounteous me ten-thousand volts a day and I/ hot to trot. The next woman to take me ons gonna light up like a pinball tool and pay off in silver dollars. Nurse Ratched shows anger at first, and then affects amusement before changing the subject. She in sickened by his objectification of women, but then understands that she has him under her control. He wont be gettin any nookie if she can help it J Earlier in the film, she hides the patients cigarettes as punishment for gambling. The cigarettes represent phalluses, which she has complete control of. She emasculates them, and will only give their members back if they are good boys and follow her rules.

Stefan’s Diaries: Origins Chapter 8

Im not sure how long we stayed in the manner together. The minutes ticked away on the grandfather clock in the corner, but all I was certified of was the rhythmic sound of Katherines breath, the way the light caught her angular jaw, the quick flick of the page as we looked done with(predicate) the book. I was dimly conscious of the fact that I needed to leave, soon, but whenever I thought of the medicine and the dancing and the plates of fried chicken and Rosalyn, I found myself literally unable to move.Youre not reading Katherine rag at one point, glancing up from The Mysteries of Mystic Falls.No, Im not.Why? Are you distracted? Katherine rose, her slender shoulders stretching as she r all(prenominal)ed up to place the book back on the ledge. She put it in the wrong spot, next to Fathers founding geography books.Here, I murmured, reaching behind her to take the book and place it on the high shelf where it belonged. The smell of lemon and ginger surrounded me, making me feel wo bbly and dizzy. She turned toward me. Our lips were mere inches apart, and perfectly the scent of her became nearly unbearable. Even though my head knew it was wrong, my heart screamed that Id never be complete if I didnt kiss Katherine. I closed my eyes and leaned in until my lips grazed hers.For a moment, it matte as though my entire life had clicked into place. I saw Katherine running barefoot in the fields behind the thickening house, me chasing after her, our young son slung over my shoulder. hardly then, entirely unbidden, an image of Penny, her throat lacerate out, floated through my mind. I pulled back instantly, as if struck by lightning.Im sorry I said, leaning back and clean against a small end table, stacked high with Fathers volumes. They fell to the floor, the sound muffled by the eastern rugs. My mouth tasted like iron. What had I just done? What if my father had come in, eager to open the humidor with Mr. Cartwright? My fountainhead whirled in horror.I have to I have to go. I have to go find my fiance. Without a backward glance at Katherine and the stunned expression that was sure to be on her face, I fled the choose and ran through the empty conservatory and toward the garden.Twilight was just beginning to fall. Coaches were setting come to with mothers and young children as well as cautious revelers who were afraid of the animal attacks. Now was when the liquor would flow, the band would play more(prenominal) loudly, and girls would outdo themselves waltzing, intent to capture the eyes of a Confederate soldier from the nearby camp. I felt my breath returning to normal. No one knew where Id been, much less what I had done.I strode purposefully into the bear on of the party, as if Id simply been refilling my glass at the bar. I saw Damon sitting with other soldiers, performing a round of poker on the corner of the porch. Five girls were squeezed onto the porch swing, giggling and talking loudly. Father and Mr. Cartwright were walkin g toward the labyrinth, each holding a whiskey and gesturing in an animated fashion, no doubt talking about the benefits of the Cartwright-Salvatore merger.Stefan I felt a hand clap my back. We were wondering where the guests of honor were. No respect for their elders, Robert said jovially.Rosalyns chill out not here? I asked.Y know how girls are. They have to look justou right, especially if theyre celebrating their be marriage, Robert said.His words rang true, yet an unexplainable shiver of fear rushed down my spine.Was it just me, or had the insolate set remarkably quickly? The revelers on the lawn had changed to shadowy figures in the five minutes since Id been outside, and I couldnt irritate out Damon within the group in the corner.Leaving Robert behind, I elbowed my way past the party guests. It was nonpareil for a girl to not show up at her own party. What if, somehow, shed come into the house and shed seen But that was impossible. The door had been closed, the shades dr awn. I walked briskly toward the servants quarters near the pond, where the servants were having their own party, to see if Rosalyns coachman had arrived.The moon reflected off the water, casting an eerie, greenish glow on the rocks and willow trees surrounding the pond. The grass was wet with dew, and still trampled from the quantify when Damon, Katherine, and I had played football there. The knee-high mist made me wish I were wearing my boots sort of of my dress shoes.I squinted. At the base of the willow tree, where Damon and I had spent hours climbing as children, was a shadowy lump on the ground, like a large, gnarled tree root. Only I didnt find a tree root in that spot. I squinted again. For a moment, I wondered if it could be a span of intertwined baskrs, trying to escape prying eyes. I smiled despite myself. At least someone had found love at this party.But then the clouds shifted, and a shaft of moonlight illuminated the treeand the form below it. I realized with a s ickening jolt that the shape wasnt two lovers in mid-embrace. It was Rosalyn, my betrothed, her throat torn out, her eyes half open, staring up at the tree branches as if they held the secret to a macrocosm she no longer inhabited.

Ambition in Macbeth Essay

Julius Caesar once said When the gods wish to take revenge on a man for his crimes they usually grant him considerable success and a period of impunity, so that when his fortune is reversed he will feel it all the more bitterly. This quote instantaneously reflects the problem with over ambition in effective all cases. Being over ambitious keep bring someone to great heights but usually also leads to their downfall. In William Shakespeares Macbeth, the item is no different. Macbeth, the protagonist in the play, is cursed with over ambition. This affliction brings him to great heights in his move however ultimately leads him to his downfall. Three main examples of Macbeths blind ambition go as follows. boney the beginning of the play Macbeth is awarded the surname of the Thane of Cawdor by the late Kind Duncan after he managed to capture the forward thane on crimes of t solid ground. Macbeth is temporarily content with his title but that was not to last. Upon his wife, named Lad y Macbeth, receiving word of a forebode regarding Macbeth becoming king she begins to hatch a plot to have Macbeth seize power from Duncan. Macbeth, hesitantly accepts the plot after much prodding from his wife by saying I am settled, and bend up each corporal agent to this terrible feat. Away, and mock the time with fairest show false face essential hide what the false heart doth know. (1.7. 89-93) This simply means that he must hide his true intentions from Duncan ahead he starts him.Shortly after his coronation, Macbeth begins to fell unsafe with his position. He feels the guilt feelings bearing down on him at almost every moment in the day and he has trouble sleeping. He ponders the witches anticipate and realizes the next step that he must take. The witches stated that Banquo Thou shalt get kings, though thou be none So all hail, Macbeth and Banquo (1.3.70-71) Given this knowledge, Macbeth is worried that Banquo may overthrow Macbeth. He hires three murderers to go out a nd kill Banquo and his son Fleance. He saysWell then, nowHave you considerd of my speeches? issueThat it was he in the times past which held youSo under fortune, which you thought had beenOur innocent self this I made good to youIn our last conference, passd in probation with you,How you were borne in hand, how crossd,the instruments, Who shaped with them, and all things else that might To half a soul and to a notion crazedSay therefore did Banquo. (3.1.80-90)By saying this, he basically pins all of their troubles on Banquo and thus giving them reason to kill him.The third and ultimately final example of Macbeths reckless ambition occurs when Macbeth has the family of MacDuff, one of his Thanes, killed to simply rank a message to the people of Scotland that he was not to be trifled with. Coincidentally, the reason that spurred him on to do this and the reason MacDuff manages to convince Prince Malcolm are quite closely connected. MacDuff escapes to England to raise an army agai nst Macbeth, upon arriving he is questioned by Malcolm who had escaped antecedently as to the reason for his arrival. The only thing that allowed MacDuff to convince Malcolm to do this for him was the furor he had mustered upon receiving word of his wild family. He exclaimsO, I could play the woman with mine eyesAnd braggart with my tongue But, gentle heavens, foreshorten short all intermission front to frontBring thou this fiend of Scotland and myselfWithin my makes length set him if he scape,Heaven forgive him too (4.3.269-273)In conclusion, these three events had temporarily positive effects and long lasting extremely negative effects on Macbeth and ultimately lead to his death. He did not remain content with the title bestowed upon him by Duncan and instead strive after the title for king for himself. He sought to stopthe prophesy bestowed upon him by the witches by having Banquo killed but revealing his guilt afterward. Finally he had the family of a potentially opposing tha ne murdered to send a message to him. unchecked ambition has been the bane of powerful men and women throughout history and nothing has changed in William Shakespeares Macbeth.

Nancy’s coffee case study Essay

As the sprightly president of the $7 million Nancys chocolate Caf chain, Beth WoodLeidt wasnt able to squall every(prenominal) of their thirty suburban hot chocolate shops as much as she would provoke liked. Whenever she did journey knocked out(p) like she was doing to twenty-four hour period, it was with a passion for building brand and enhancing profitability.Beth approached one of her to a greater extent challenging locationsin a mall in central New York and surveyed the dummy with a unspoilt eye.that front table needs a wipe the display shelves are dustythe OneCard holder is concealed behind the tip jarisnt it too early in the day to be out of plain bagels?She greeted the staff that she knew warmly, introduced herself to new faces, and ordered a cappuccino from a slightly nervous young lock at the counter. As the teenager set close to whip up the best coffee assimilate of her brief career, Beth took the coach aside to offer a quick rundown on areas for improvement. Beth was dear conclusion up with her quality assessment when her cell phone buzzed with a call from a former collective colleague that she had often confided in about the challenges of running a retail business. Beth took a sip of her spumy brewage, winked her approval to the relieved girl who had brewed it, and headed out into the mall to chat. When her friend noted that Beth sounded tired, the forty- course of study-old CEO closed her eye and nodded intothe phoneGosh, I am tired Remember about a year ago I started saying that I wanted to figure out whither this business was going? Well, Im restrained asking the same questions like, how sess we attract the capital we would need to grow faster what is the best fail strategy to shoot for and what is the best way to enhance the value of what we are building?Sure, well add other two more stores this year, but thats just not doing it for me. Its early winter, 2003and that means Ive now been running this occasion now for over t en years. And, as you know, the story hasnt rightfully changed were still too small to be acquired, not valuable enough to be charge apportioning outright, and yet the business is large enough to need someone thinking about it near all the time yes, that would be me. Weve hit a bit of a long plateau here its passed time to make some critical decisions.From Nuts to BeansIn 1973, Nancy Woodthen a 36-year-old rule of threefounded a mall-kiosk business to sell dried fruit and nuts. When demand for that fare appeared to be softening, she began the search for a more viable product line. After connecting with master coffee roaster Irwin White at a fancy-food trade show in 1978, she decided to turn her lifelong passion for great coffee into a new business. Nancys eldest daughter, Beth, recalled that the concept was a bit ahead of its timeMy mother took her kiosks and slowly began to convert them over to coffee bars she had named the Coffee Collection. She started introducing Kenyan a nd Columbian coffees, but population responded no way there is Folgers, and theres Maxwell House, and Dunkin Donuts. It was a very strange thing to many people who were being asked to pay a whole dollar for a single form of coffeeor told they could grind their own fresh-roasted beans at home. They looked at my Mom like she was nuts. In those old age it was very much abouteducating the consumer.By the late 1980s, Nancys son Carter and her daughter Roxanne had joined the approachingure full-time. While Beth had been contributing to the effort by periodically reviewing the aggregate financials for her mother, she had never taken much provoke in the enterprise. So it was, with her mothers blessing and encouragement, that Beth earned her BS at Babson College in Wellesley, Massachusetts, and in brief began a rewarding circumspection career in consumer product marketing. Newly married, Beth happily immersed herself in the busy corporate world of high-profile projects and later on- hours brainstorming sessions first-class honours degree with Pepsico, and later, with Johnson & Johnson I loved the work. I had a ingenuous salary, a 401K, stock options, bonus check, company car, great suits I am loving life.Then all at once, everything changedInto the Family production lineIn 1993, Beth took a leave of absence from J&J to return home and help sieve through the heartache and turmoil that followed her mothers death from cancer at the age of 56. arenaceous Wood had inherited his wifes business, but made it clear that if his kids were not delighted in keeping the small chain going, then he would either try to sell the sites or macerate the assets.Operating on the assumption that she would be returning to her corporate job once they had closed the doors on her mothers enterprise, Beth carefully examined the financials and visited each of the s steady locations to estimate what they might be worth. In the move of that investigation, Beth realized that her mother had developed a solid business model within a by and large untapped nichesuburban shopping mallsand she was drawn to the possibilities. Her husband Bill recalled that when Beth asked him to join her in the venture, it didnt take much convincingI was running a division of Bell Atlantic in Pennsylvania at the time. Bethand I had worked to spend a pennyher much earlier in our lives I had rightfully enjoyed that. I have ever figured that if two married people were meant to work together, it was Beth and I. We get along very well, and we both know our own place in the sandbox.One of the issues that we discussed was that one of our egos would have to get suss out at the door. I was a leader where I was working before, but I understood that this was Beths familys business, and that she was now going to be the face of The Coffee Collection, now named Nancys Coffee. With equal amounts of sadness, apprehension and excitement, Beth informed J&J that she would not be returning. Her father w as pleased, and said that he would divest his interest in the business by annually gifting equal shares to his three children. As the new CEO of Nancys Coffee, Beth set a course for growth.The Specialty Coffee IndustryThe Green Dragon, a capital of Massachusetts coffee bar founded in 1697, became the clandestine headquarters of the American Revolution. It was there, in 1773, that the Boston Tea Party was planned as a protest against the tea taxes being levied by King George on his colonies. By the time the British and the colonists had settled accounts, coffee had become the hot beverage of choice in America.Throughout the 19th hundred in the U.S., neighborhood coffeehouses proliferated, and home-roasting coffee became a common practice. The industrial revolution, however, fostered a demand for quicker, cheaper, and easier caffeine solutions. With the advent of vacuum packaging and modern transportation, it became possible for a roaster on one side of the country to sell to a retai ler on the other side. As with many other food products, quality was compromised to go mass production and efficient distribution. By the 1940s, the coffeehouses had disappeared, and Americans had been sold on the idea that fresh coffee went woosh when the can was opened. In 1950, William Rosenberg founded Dunkin Donuts in Quincy, Massachusetts. While his donut shop took pride in serving what they called the Worlds Best Coffee, it would be twenty more years before U.S. consumers could purchase a truly high-end cup.In the early 1970s, a small cadre of coffee aficionados began to offer a unique brew made from hand-picked beans fresh-roasted in small batches. Peets, founded on the West Coast by legendary coffee idealist Alfred Peet, quickly set the standard for superb coffee. In Seattle, Gordon Bowker, Jerry Baldwin, and Ziv Siegl, named their coffee shop business Starbucks, after the coffee-loving first mate in Moby Dick. On the East Coast, George Howell was building his chain of Cof fee Connection shops in the Boston area. New Yorker Irwin White began making a name for himself supplying fresh-roasted grounds to some of the finest restaurants in Manhattan. San Franciscan coffee broker Erna Knutsen coined the term Specialty Coffee, and in 1985, helped to found the SCAA (Specialty Coffee Association of America).SCAA membership grew steady as these coffee pioneersNancy Wood included developed dynamic, profitable business models by proactively educating American consumers about fine coffee. By the time Beth took the helm of her mothers business in 1993the same year that Starbucks had gone publicupscale consumers had developed a real taste for an excellent brew.Growth without SharksBeth and her wariness team undertook an aggressive search for retail space. To facilitate that process, they worked almost exclusively with the regional mall trouble companies that had been doing business with their mother for years. Beth explained that this path was chosen in part as a way of contrivance a direct confrontation with the powerhouse sweeping in from the westStarbucks had clearly stated that as they came east they were going to do cities like Philadelphia, Boston, DC and Manhattan in a big way. We really didnt know how to play in that kind of shark tank, so we figured that wed let Starbucks have that, and play the suburban account. And at the time, that was low-hanging fruit.Clearly stated or not, one of Beths first meetings after coming on board concerned a regional mall lease that Starbucks had been considering for awhile. During that meeting Beth suddenly realized how happy she was to be free of the inefficient, multi-layered bureaucracies that characterized much of corporate AmericaThere were two leases on the table a Starbucks lease, and one for Nancys Coffee. The woman said that the Starbucks lawyers had had the lease for six monthsbut she was voluntary to wait. I said, Look, do you want Starbucks, or do you want a leased space? When she said , A leased space, I said, Give me the pen. That lease is up following(a) year, and I still oasist gotten around to reading it.Beth noted that Starbucks wasnt the only coffee vendor shying away from space in enclosed mallsEstablishing your brand in mall locations is not, quite frankly, a strategy for the faint of heart. Managing a mall shop is a difficult business, and it costs a lot of money. That worked for us in a way, since newcomers would get scared off by the idea of paying something like $100,000 a year in rent, when they could be paying $2,000 a month for a Main Street space in Anytown, ground forces.The team had learned through their mothers experience, however, that these pricey mall locations offered an advantage that few suburban in-town settings could match a captive base.Mall SalesThroughout the 1990s, Nancys Coffee and its suburban-model competitors like Peets and caribou had the luxury of being able to choose locations where no other specialty coffee shops were ope rating. Beth explained that this monopolistic placement was especially advantageous in a setting with high overhead and two distinct customer groups Our bread-and-butter customer is the mall employeethe three to five hundred people who come to the mall every day to work. If you can get them to try, you can get them to repeat.Then, obviously, we have our transient customers the shoppers. We have squarely positioned ourselves to cater to drug peddler moms mothers with time on their hands, and kids to entertain. They come to the mall for something to do they may not always buy, but they always have to eat. So we have lots of cookies, apple juice, and bagels on hand for the little ones, which helps us get the mom for her cappuccino.In a move to foster a loyal base of customers, in January 2002, Nancys contracted with Paytronixa nascent venture that had developed a swipe-card with both payment and loyalty broadcast capabilities. Beth noted that the One Card system (See Exhibit 1) we nt well beyond the paper cards utilize by a variety of food-retailers to encourage repeat businessThis is like an electronic punch card that also functions as a debit card either by putting in a cash balance or by pre-paying for product. For example, we have this one guyan eyeglass store manager at a mall in New Hampshirewho shells out $150 on the first of each month to buy the 85 cappuccinos he knows hes going to drink over the next thirty days. We get his money up front, and he gets our $3 drink for less than $2.If you can get mall employees to buy a One Card membership for a dollar a year, theyre going to come to you every day, since for every nine drinks they get one freethey can even get a jumbo mocha in exchange for nine basic coffees. Thats a drink that we sell for four dollars free to them, and my cost is about seventy-five cents.The One Card is really a nice competitive advantage. We just had a Starbucks open in Buffalo, one floor infra us. Our staff was nervous, but I di dnt understand why. I told them that with the One Card, you already have all of your mall employees in your pocket. It worked that Starbucks kiosk is struggling.By late 2003, Nancys Coffee shops could be found in over thirty locations from Boston, west to Niagara Falls, and from Nashua, New Hampshire, south to New Jersey (See Exhibit 2). Three of the stores had been acquired from the possessor of a four-chain enterprise who had come to the stark realization that running coffee shops was not going to be the road to riches that he had once imagined it would be. Beth recalled that they were able to make significant improvements in the stores that they took under managementWhen we acquired Caf Coffee, their gross margins were running in the low thirties. They had been managing the business from Wellesley, Massachusetts, and no one was going out to visit the stores. From a financial standpoint, we hammered down on the employee hours and on the food costs. That helped to drive their gros s margins surrounding(prenominal) to 50 percent. Operationally, we kept some of their people, but not all. We put some of our own people in who had much different operational standards than the Caf Coffee people. At one store, we saw an increase in customer count, and in six months that store went from being in the red to being in the black.Just as Starbucks and Dunkin Donuts never said never with regard to Mall locations, Beth followed through on an opportunity to develop a street-front location. She was excited about the challenge and the possibilitiesThere are so many locations that are still looking for high-end coffee bars. The question is are we as a high-end coffee bar looking for that location? We just opened a store on the street in Manchester, Vermont. My rent there is $1,800 a month. I think it will work, but it will take some time to attract a customer base. If we can find some more good towns like that, I suspect that we will belike do more like that versus more Mall expansions.

Implications on Psychology of the Article Essay

Implications on Psychology of the Article Cultural Sensitivity and Cultural Competence It was argued by Trimble (2003) that mental constructs and studies should not be analyzed and taken in apart from a view on finis and ethnic background. The proposition had its strengths however its absolute disqualification of psychological findings, make seemingly without regard to cultural differences, left over(p) much to be said.Among others, one of the binds weaknesses was that although it spoke of cross-cultural studies and placed emphasis on the correct assessment of cultures effects on psychological constructs, there was a attach focus mainly on North American culture (Trimble, 2003). Caucasians and cultural minorities in the United States were the main population regarded as evidence of the negativity of unfounded generalizations regarding the universality of principles.Seeing as the field of psychology was being attacked as being ethnocentric with its lack of attention to other et hnicities, Trimble also reflected the same ethnocentrism with its disappointment to take note of local studies conducted in other countries which were the actual home of the other cultures that were being championed. The name attacked the unquestioned generalization of established psychological constructs with the presumption that the same atomic number 18 applicable to all persons since adult male are basically the same.The role of cultural practices and the effect of cultural differences is not taken into consideration in the application of psychological concepts. Manners of methodology were targeted as a means of unifying indigenous concepts to spurt a universal store of psychology. However, there was no mention of the current practice or methods employ by psychologists conducting query. It is important to note how look for methodologies are done as the same are the foundation garment for clinical practices and even academic discussions in psychology.One specific practic e in research is to sop up the subject population being studied. This description serves to affirm the interactive culture that participants are exposed to everyday, although it is admitted that the descriptions seldom reflect the ethnic culture background of participants. However, using the definition of culture employed in the name as quoted from Brown in his 1991 book, the latter interactive backgrounds of the participants described in research reports was more wistful of culture as learned and not simply genetically transmitted (Trimble, 2003).It is also to be state that the article focused its criticisms generally on cognitive, physiological, and evolutionary psychology perspectives, failing to take into account the largely cultural approach of perspectives such as behavioral psychology. Also, the criticisms revolved around the clinical practice of psychologists and the therapist-patient relationship. However, in the remedies suggested the focus was largely on the methodol ogy in conducting researches. There was olibanum a gap in the parallelism of the problems and solutions presented.It should be admitted however that although the article failed to fully comprehend the nature of the discipline that is psychology, it also made some valid arguments against processes of research in the field. It cannot be refuted that foundational psychological concepts, and even novel concepts resulting from foundational psychological perspectives, are applied to different populations with little regard to whether the same are applicable to the cultural context.The universality of concepts has thus been more a top-down process rather than a conclusion formation considering local conclusions reached by individual communities. There should be a trend towards this same diagram of universalizing concepts. The fundamental question of research methods not simply methodology in report which was discussed earlier was also a valid question. presumptuousness the variations in communication and interaction in differing cultures, there arises a shift in the modality of force information from participants in order to achieve the most truthful self analyses, report, and presentation in researches conducted. When the article presumes however that the bottom-up process of universalizing concepts is largely non-existent in the field of psychology, it is mistaken. The United States is not the only clownish involved in psychological research and indigenous studies of psychology have already begun in countries orthogonal of America.This is of greater relevance than the lack of the same in cultural minorities within the United States. The limited backcloth of the articles focus with regard to cultural groups failed to consider this. However, the article was correct in analyzing the ascertain of language in the development of indigenous psychologies. Although it was correct in this, it failed to extend its analysis on the manner of interpretation of establish ed psychological constructs in local psychological studies.It is an established practice in research reporting to define and operationalize different variables studied and taken into consideration. Thus, in some studies it was evident that although the same linguistic process was used there was a marked difference in interpretation of the same. Most often the differences in interpretation resulted from the different observations made of cultural practices. The process of generalizing inherent behaviors in particular cultures was thus already present in the mere interpretation of already established nomenclature.

Cross Cultural Field Experience

Cross cultural experiences can be defined in many divers(prenominal) modes. Some people view these experiences as a way of life to interact with individuals who are diverse, often experiencing things genius would not typically experience within their own culture. A cross cultural experience allows mortal to parting within an some others culture. These experiences can enrich the lives of those who participate by offering experience, knowledge, intentness and an understanding into ones culture. Jesus Power Assembly of matinee idol I had the pleasure of attending a sunlight worship session on June 2, 2013 at Jesus Power Assembly of God.This church is a volume based and primarily immigrant church located in Columbus, Ohio and founded by Pastor jelly doughnut Osei Akomeah. Reverend Akomeah is the cured Pastor of Jesus Power Assembly of God church. He has planted four other Assemblies of God churches in Cincinnati and Georgia. He has also created French and Swahili speaking churches. First Impressions My little girl arranged this visit for us since she has a friend that attends the church. As soon as my daughter and I pulled into the parking lot I realized that this was going to be cultural experience for us.We were the only people in the whole church that were not dark skinned. We were starred at. thither were whispers behind our backs. We were approached almost immediately by Pastor Bismark Osei Akomeah with welcome arms. I am sure he was wondering how we ended up finding our way into his church as the first thing he asked was if we were invited by a member. Hailey and I found our way into the sanctuary and took a seat in the back. Truthfully I wanted to make sure I could make a break if we needed to. The music and the singing were phenomenalThere was a chorus and a band and there wasnt anyone sitting in their seats. All were up and praising the intelligence activity of God. The singing went on for a good amount of time before we actually started the disquisition. The people were hospitable and welcoming. We were approached several times and encouraged to move up closer to the front of the church. Many people came by and shook our hands and spoke to us. In fact, I actually felt more important and love at this particular church than I have ever felt at any other church I have attended. The Sermon The sermon itself was given in both English and Swahili.The church has large screens in which the words to the sermon were put on so that people could follow along. It was an restless servicing. I was especially surprised at the events for the day. The service started at 10 am with an opening prayer. There was praise and worship for 45 proceedings which consisted of a combination of singing and talking. For about 10 minutes following the initial sermon there was time set aside for the welcoming of visitors. Each person took the microphone and said their names and identified how they came into the church.Hailey and I declined to take the microphone and all were understanding and sympathetic. following the introductions of visitors, there were announcements for the church, more songs and music. The Pastor took the stage at about 1115 with the sermon for the day. The sermon lasted for about an hour and a half. This was an extremely long service compared to what I am used to at a typical church service. When the sermon was completed there was an additional hour of praying, singing and the walk of the offering plate.The wide-cut service from start to finish was 3 hours long The one thing that was affect to me was the difference in the length of the service compared to what I have experienced in the past. The longest service I have ever been a part of was an hour, at the most. These people spent almost the entire day together. Once the service was completed they went into another room in the basement and had a colossal spread of food they shared. Church to this group of people was a family event. They prayed together, sang together and broke scrape together.There is a clear difference between a Swahili service and a Lutheran or Christian service. Conclusion This experience was an emotional and eye opening event for me. I was able to share in another cultures religious experience and the group welcomed me with open arms. Sharing this experience with my teenage daughter was a valuable lesson for her as well. Although I have always raised my daughter to be judge of all people regardless of color, religion or culture, she was able to immerse herself in anothers culture and see what it was like.

Before the Harlem Renaissance Essay Example | Topics and Well Written Essays - 500 words

Before the Harlem Renaissance - Essay ExampleIn another unrivaled of Harry Blooms books he reports on another famous black writer, Fredrick Douglass (Major moody American Writers through the Harlem Renaissance 34-35). Fredrick Douglass, like Phillis Wheatley, was born a slave. Unlike Phillis Wheatley, Fredrick Douglass owners treated him brut wholey. His owner shipped him from domicile to home working for cruel men. One of the mistresses he worked for taught him to read and write until she was ordered to stop by her husband. Fredrick wrote about what he knew about, slavery. His autobiography and speeches were published after his escape to England. His only fiction work was withal about slavery. His need to document the plight of slaves and fight for the abolishment of slavery was apparent in all of his writings. Alexandre Dumas the writer of The Count of Monte Cristo and The Three Musketeers was from France (Goetz). Even though Alexandre had been born a freeman, his grandmother wa s a slave. Alexandre grew up in the world of his white father. Thus his writing reflected 19th century France. The revolution in France had redefined justice. You see in The Count of Monte Cristo and The Man in the Iron Mask the new antiauthoritarian views sweeping France at Alexandre Dumas time.Even the black writers not mentioned in this essay wrote about their plight at the time. Before the Harlem Renaissance black writers confront hardship, whether they were slaves or not. Even the best master could not sponsor a writer they did not see as an equal. Each writer before the Harlem Renaissance faced a bias audience.