Managing Change Project of British Airways

Managing Change Project of British AirwaysThis report contains the idea of organisational neuter. This depart is wide and non smaller repositions like adding a vernal person, structural variegate and commission processes, innovation of fresh products new techniques and merges (cross border or etc). Change is ca physical exertiond to achieve a goal.Background of British AirwaysThe largest foreign plan airline of UK in British airways it was introduced on 25 August, 1919. Aircraft Transport and Travel limited (ATT) is the forerunner accompany of British Airways. Aircraft Transport and Travel limited introduced the worlds prototypical daily international, scheduled or service between London and Paris. That flight was operated by a single engine de Havilland DH4A biplane. It took off from Hounslow Health which is near to achiever or companys current Health row base. This flight took off with single passenger and cargo including newspapers, Devonshire cream and grouse.Changes in British AirwaysThe top and head management of BA ca apply a big replace in 2005.BA was awarded SKYTRAX and OAG airline of the year 2006 2007.BA gained the Western Europe Award 2007to be the best airline.BA as well as bagged best Trans Atlantic Airline Award in 2007.The management BA proclaimed changes and established Health row Terminal 5 for the use of BA mainly. The cost of its foundation is 403 billion pound. Queen Elizabeth inaugurated it officially on 14-03-2008. The passengers started to use the facility from 27-03-2008.ProblemsStaffs are deprived of car parking facility. Space has generate very short. People have to line up for a long for security check micturates are delayed. Baggage Handling system does not section well. Belts that are used to carry bags are clogged.Levels of British Airways changeBritish Airways had a revolutionary change. It was planned a dominating strategy.CharacteristicsThe change in the BA redefined existing parameters. thither is a change in organization anatomical complex body part and technology of BA.Objectives of changeChanges are occurred to encourage the individuals to think and crate something new. To receive a competitive attitude in them to face the global economic and foodstuff placeplace environment, these changes are required.The passengers are provided with good services by this change.BA has changed the indispensable and external culture of the organization.BA has introduced providing continental food to the passengers increased sales.To survive in the market they started new technology and packages.BA wants to recruit individuals who have utter(a) knowledge of managerial and technological skills that can create a great impact on their personality and character.To increase unit production, individuals are encouraged to be a leader to take responsibility efficiently.The change has been occurred to cause a paradigm shift by creating a dynamic and positive learning breeze and changing our corporat e culture.The change helps BA to adjust with knowledge based economy.To make the staff Knowledge workers they are provided with basic conceptual training and a la mode(p) managerial concepts skills. Changes help them to take the challenges of modern business.The purpose of BA training MBA programmed is to bring about an individual by applying the training thoroughly.P2. Organizational Structure of British airwaysThe function of British Airways is centralized. The policy and strategy of BA are made by the group of chair man and board directories. They also bring about changes in the organization.Chief Exe knockiveWillie WalshCustomer and Operations Executive Julia SimpsonReporting to the Chief Executive Roger MaynardManagement Board Silla MaizeySource www.britishairways.orgThe above mentioned people are gnarled in planning strategies and responsible to carry the policies into effect in the organization and begin the new development in aviation industry (new air buses, livery new i deas, pilingsizing in a large scale etc) in British airways in this competitive and challenging air travel BA is taking familiar and external challenges by which it occupied the headlines of Britain Media.Strength of Beauracratic organization at British AirwaysThe upper level of the management has full control over the firm and because led to better monitoring procedure.The closing is taken by the wise people of the company.With the better decision of the organization the growth is straightlacedly directed.impuissance of Beauracratic organization at British AirwaysThe primary disadvantage of this organization is that it lacks innovation within the organization as the subordinates are not taking part in the decision making procedure.Due to less involvement in the participation procedure the employment gets de motivated and hence less productive within the systemHr cannot utilize the creativity of the systems employees and hence less improvement in the growth of the employeeP3. Alternative forms of Organizational developmentMechanistic OrganizationThe structure of the organization is real and checked tightlyThe atmosphere is highly specializedRigid departmentalizationNarrow periods of controlHigh formalizationLimited information networkAdvantagesMechanistic organizational structures make the complex and tough tasks easy in complex environment. Every employee is trained for a particular task that is why his contribution to the companys out clothe is not huge. The senior level managers are giving importance on developing technical processes to decide the way of performing the tasks. New stone cutters Bridge twisting or daily operations at MTR can be mentioned as example.Disadvantages cosmos rigid and static Mechanistic Organizational Structure often creates stoppage in the change in environmental situations and slows the advancement, of the company. This structure does not cope with highly competitive markets like telecommunication market segment. Mechani stic structure does not function with the highly skilled professionals workforce.Organic OrganizationThis structure is highly flexible and changeableNon standardized jobsThe structure is based on fluid police squadThe super resourcefulness of this structure is direct but littleThe rules of this structure is minimal and formalThis structure has an open communication networkAdvantagesOrganic management structure is suitable at the time when the work environment is very uncertain and unstable there is a lot of swift changing situations in market conditions. It is also suitable to the enabled and empowered workforce to make decisions for solving problems. An example would be professional consulting forms.DisadvantagesOrganic structure cannot adjust with the critical situation of Organization. It cannot work in large firm. This structure fails to help the company when an effective implementation strategy is dependent on the ability of managers to have an advice in decision making proces s.Transferring the structure into DecentralizedFrom Centralized To Decentralized FormFunction driven Purpose drivenClosed OpenParts WholeTop batch hierarchical Local decoctControlled EmpoweredCorporate Boundary less Centralized Distributed/ NetworkedDepartmentalized ConnectedSameness DiversityStability Growth/ ChangeP4. intellect of change at British AirwaysThe chairman and board of direction of the British Airways are trying to trimsize in the organization to develop the organization future and genius and fame against its competitors. Though for the furthest few decades they had enviable place in the market but in the recent years they occupy 15 percent of the market of high competition with other international airlines. So they should bring about a huge and meaningful change in British Airways the main focus to change variable are followed-Reduction in cabin crewInternal and External changeFinancial lossesDrop in take in change magnitude competitionLoss of Market ShareTechn ological developmentCultural changeFactors Forcing changeBritish Airways are being pressurized over the last few years both internally and externally. So the group of chairman and Board of director have decided to bring some chapters likeBA commenced a new dimension in lieu of standing still a new corporate identity was introduced, heralding an E6 billion development program and new strategic direction.Change internal and external cultureCost must be cut downTechnology should be changed (new interior design, Wi-Fi, comfortable seats)Increased competitionChanging marketInner Factors forcing changeA formal research can identify the internal factors that force to create a change in organization.StrengthTo get over the difficulties the Organization requires strength which helps to take position in the co0mpetitve market at the time of changing the focus of the company.WeaknessThe technological and cultural change can resolve weakness. If there is a weakness in Companys product service, Company should change it as in railroad car industry. The weakness in Organization Motivates to change.ThreatsA company generally faces two kinds of threats like threats from competitors and alternative product which compel a company to react.External Forcing changeThe external factors that create change in an organization areEconomicIf an economic crisis is created all over the world it will force to cut down the cost of business travel. Fluctuation in oil prices affected consumer spending for 13 years in the age of more acute competition market and BA, for continuing the long term business reduced capacity slightly during zoos on a recession plan.PoliticalSufficient security measures must be taken by BAS to attract passengers confidence and trust because of the threats of miscreants in the past.SocialElder generations have a lot of time to spend on international travel. So a change in cultural stage is necessary for potential opportunity for growth.Environmental/Air lookThe impr oving air quality and noise impact on local communities around the airport are significant issues (implementation of climate changing bill)Resistance against changeBritish Airways was obstructed by union, Government department of labour and development, local and Environmental NGO who gave the high pressure. Union was displeased with down rising decision of company. Union called for a strike. many another(prenominal) people are unaware of the importance of change. Often there are disagreeing goals in the company. Costs should be reduced to increase resources and to achieve change. Organizational change often creates an adverse situation in case of how the members want to do anything. So literature discusses most of the organizational change.P5. Evaluation of change management at British airways-Types of changesEngineering, design, structure, new aircraft and new technology equipment are the types of issues that are to be changed.Change in TechnologyTechnological changes are require d in the company to improve both attributes of organic and mechanic conditions to acquire creativeness and effectiveness.Two kinds of planning are-Task planningThe requirement of organization can be met by suitable premises.Layout planningAn organization should consider their workplace, equipment, workflow, staff, process as well as health and safety requirement in regard to competition.Being one of greatest airlines of world British Airways target to be an undisputed leader of travel world and it enjoys their growth from the year 2002. They recorded 8340 million euro beside of a very little 110 million loss. They provide proper environment to ensure their position in the airline industry. They concede 360 aircrafts which travel 270 destinations of 97 countries.In the way to their rises they also experienced lots of obstacle during their growth. Political conflict among countries was the major threats for them. After 9/11 many people turn down their plan for travel in team for lives regularly. Thus the demand for their service decline they face eco nominal crisis. Though it is big concern but cannot put down it.Due to recession in the industry, many of the organization choose for bankruptcy an employee cut off along with downsizing. But British airways choose to cut down expenses cutting down workforce. They cut down almost 73000 jobs averaging 23% between august 2001 March 2004. The industry sells the effects of Iraqi war also in 2003.During crisis, company seeks help of corporate to bring them out of dark. Thus they put the whole matter their late depending upon the leaders decision. Leaders have to cook up huge role, to make them out of really threatening crisis. This asks a question mark of how they would treat their followers the way they will follow. Thus finally its the matters of use of leader who have to contribute to make business organization improve led to the success.P6. BPR model of Change managementCompanies are using this model for the change management process for coping with the environmental changesDevelop business vision process accusatives Through a business vision with particular business objective like cost reduction BPR is driven. It also implies quality output improvement, reduction of time work life quality as well as mandate learning.Identify processes to be By using high impact approach most firms focused on the major processes as well conflict with vision of business. Only small number of organization use Exhaustive approaches for identification at all processes of an organization the use them in sequence of redesign urgency. get a line measurement of Existing process Measurement envisioning at existing processes is done by redesigning them. Problem must be understood to avoid repetition. In addition measurement needs accuracy for future development.Identify IT Levels It involves them improving coordination information network across functional ling units in larger scale. It allows in ind ependence in task management. It can also develop process designing. So, it performs the role of redesign at early stage.Design Build a icon of the new process- At the end of the ongoing process the actual design cannot be found. It shows prototype view with gradual expectation management. The important factors to represent prototype generation process design by using it as a tool of design. Understanding creating design criteria is important.Through agreement between stakeholder possessor the prototypes of process is changed as well as initiative for organizational redesign is taken. Implementation of it is done in pilot basis, will regular examination of problems acquisition of objective. Modification is important. It the approach get acceptance from all then it came in to implementation.The current state future of Reengineering-By the year 1990 many concern grow for reengineering. Around 30 billion US$ was spent for reengineering of American business firm within 1995 a nd 1996. It has opened a wide range of results, some of the used get large cost reduction, greater profit throughout benefit. In many cases IT plays the most important role, in redesign of process. With lots of innovative move of IT application make huge difference in redesigning.P7. Implementation procedure of Change management at British airwaysStrategy and Implementation of /technology changeBritish airways management conducted a research about passengers to fulfill the international standard of facilities in Terminal 5 and reliability of seats and inside atmosphere of aircrafts before starting new aircraft and construction of terminal5. If the new staff is trained success can be attained quickly. Significant environment can be improved by replacing Airbuses. Planning creates controversy in starting new technology policy. The created problem should be identified and purpose must be frank.Other Plans for implementationEducation the employee must educate properly in order to cop e with the organizational changes that has occurred within British Airways to have a proper knowledge about the change management.Chipping in the employee must take part in the decision making and problem solving procedure at British AirwaysStake holders involvement The stake holders should be provided with proper feedback about the management change that has taken place with British airways.Communication A transparent communication will led to better implementation procedure and this will facilitate proper negotiation procedure within the organizationRecommendationThere are different processes of training programs which adopts new technology and help the company to attain success.People can easily communicate with each other if the structure of the company is divided into several parts. To break the bureaucratic system power must be given away in hierarchy level. To create a change in the organization an experienced consultant can be applied. The company should get more feedback fr om its employees so that it can be able to understand the problem and take decision to resolve it. Employee should work altogether in team to manage the change.Contingency Plan-Strong business rational with develop business plan increasing of employee satisfaction is needed.Proper effective involvement of employee plays key role for change.Vision leadership Proper commitment from leaders focusing from link manager help the change agenda to follow the organization.Empowerment Employment of maximum eligible employee develops the productivity as well as progress.Charging of works environment involving culture management of people develop performance of business also improve the quality of employees livesConclusionIn short, I want to rationalize the way an organization uses to make effective changes in supporting local communities in the countries where British Airways functions effectively. The changes effectively impact on technology and also in increasing the performance of Airline. These changes can bring apart the improvement of new market culture. These changes can be applied to highlight areas where marketing strategy requires reappearing, specially in design range and distribution channels. British Airways supports more than 100 local communities as well as many smaller programmers held both in UK and in other countries.